BC Salmon Farmers

BC Salmon Farmers find frugal fashion a fit for Heart and Stroke Foundation

Staffers at the BC Salmon Farmers Association are kicking off a fun, fashion-inspired challenge today to raise money for the Heart and Stroke Foundation.Inspired by the foundations’ Heart Truth fashion show, the five staff at the BCSFA have been challenged to pick only six pieces of clothing to wear at work for the month of April. Each staffer who completes the challenge will have $1,000 donated to the Heart and Stroke Foundation on their behalf – meaning that up to $5,000 is on the table.

“It’s a perfect fit for us,” said Mary Ellen Walling, Executive Director of the BC Salmon Farmers Association. “The Heart Truth event is about encouraging healthy lifestyle choices to reduce the risk of heart disease and stroke for women and men. Good choices in diet – like eating more salmon- are a big part of that.”

To wrap up the fun month, the BCSFA will host a clothing swap and open house. Entrance fees to the swap will also be donated to the Heart and Stroke Foundation.

The idea originated from a lunchroom discussion about a recent column by Angela Self of Smart Cookies in the Globe and Mail about limiting clothing choices – and the fundraiser grew from there. While some in the office are feeling the pressure of having only a handful of clothing items available for the month, all are happy to make the effort in support of heart and stroke research and education because of another personal connection. Three years ago, Walling suffered a stroke and has since fully recovered.

“Fundraising for the Heart and Stroke Foundation means a lot to all of us,” said Valerie Lamirande, events co-ordinator for the BCSFA. “Hopefully by continuing to support their work, we can protect the health of our family, friends, coworkers and more.”

The BCSFA represents salmon farm companies and those who supply services and supplies to the industry. Salmon-farming provides for 6,000 direct and indirect jobs while contributing $800-million to the provincial economy each year.

For more information about the Heart and Stroke Foundation, visit www.heartandstroke.bc.ca.


For more information:
Mary Ellen Walling
Executive Director, BC Salmon Farmers Association
(250) 286-1636 x223

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